Integral assessment of corporate strategies implementation efficiency of ferrous metallurgy enterprises

Study of Russian researchers’ works, as well as official methods devoted to various issues of evaluating performance of enterprises, allowed us to conclude that these methods are generally not focused on environmental factors specific to the industry. Availability of strategic management tools to clearly identify enterprise’s position in the same industry segment is in high demand in the context of changes rate increase and ability to adjust the strategy. The study is based on methodological premise that in enterprises with corporate strategies have remained stable in conditions of crisis processes in economy. Using a toolkit based on benchmarking, gap analysis and process approach, and sets of key indicators of efficiency of the basic functional strategies implementation (financial, marketing, technological strategies and human resource management strategy), we have made an integral assessment of the results of corporate strategies implementation in Russian ferrous metallurgy enterprises in conditions of 2014 crisis. We have defined the “best in class” enterprises and “potential bankrupts” in 2014 which has allowed us to calculate average values and median value for ferrous metallurgy enterprises, to identify position of each enterprise and to assess the gap of integral efficiency indicators of basic functional strategies and corporate strategy implementation.

corporate strategy, implementation efficiency, basic functional strategies, key indicators, crisis processes, gap analysis, ferrous metallurgy enterprises

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